Privacy Policy

Who we are

Our website address is: www.alliashippinglimited.org

The pages on this website (“the Website”) are published by Alliance Shipping Group t/a Alliance Delivery Shipping Ltd (“PVL”), a company registered in England and Wales with company registration number 86216683, whose registered address is at Alpha Tower Birmingham B1 1TT United Kingdom

Maintaining the security of your data and your right to privacy is a priority to PVL. We will handle your personal data legally and fairly at all times and we will be transparent about what data we collect about you and how we use it.

This policy provides you with details about:

what personal data we collect
how we use your personal data
how we ensure your privacy is maintained
your legal rights about your personal data

The personal data collected

PVL may collect the following information about you:

your name, age/date of birth and gender
your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address
purchases and orders made by you
your on-line browsing activities on our websites
your password(s)
your communication and marketing preferences
your interests, preferences, feedback and survey responses
your location
your correspondence and communications with us and
other publicly available personal data, including any which you have shared via a public platform (such as a Twitter feed or public Facebook page)

Our website are not intended for children and we do not knowingly collect data relating to children.

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you set up an on-line account on our website, or send an email to our customer services team. Other personal data is collected indirectly, for example your browsing or shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.

How we use your data

PVL (and trusted partners acting on our behalf) uses your personal data:

to provide goods and services to you
to make a tailored website available to you
to manage any registered account(s) that you hold with us
to verify your identity
for crime and fraud prevention, detection and related purposes
with your agreement, to contact you electronically about promotional offers and products and services which we think may interest you
for market research purposes – to better understand your needs
to enable us to manage customer service interactions with you and
where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute)

Promotional communications

PVL uses your personal data for electronic marketing purposes (with your consent) and may send you postal mail to update you on the latest PVL offers.

PVL aims to update you about products & services which are of interest and relevance to you as an individual.

You have the right to opt out of receiving promotional communications at any time, by:

changing marketing preferences via your PVL account
making use of the simple “unsubscribe” link in emails or the “STOP” number for texts and/or
contacting PVL via the contact channels set out in this Policy

Web Banner Advertising

If you visit our websites, you may receive personalised banner advertisements whilst browsing other websites. Any banner advertisements you see will relate to products you have viewed whilst browsing our websites on your computer or other devices.

These advertisements are provided by PVL via market leading specialist providers using ‘cookies’ placed on your computer or other devices (see further information on the use of cookies in our Cookie Policy). You can remove or disable cookies at any time – see below for further information.

Sharing data with third parties

Our service providers and suppliers
In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include IT, delivery and marketing service providers, accountants.

PVL only allows its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to PVL and to you, and for no other purposes.

Other third parties

Aside from our service providers, PVL will not disclose your personal data to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes.

International transfers

To deliver products and services to you, it is sometimes necessary for PVL to share your data outside of the European Economic Area. This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws.

If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 6 years.

How we protect your data

PVL is committed to keeping your personal data safe and secure.

Our security measures include: –

encryption of data
regular cyber security assessments of all service providers who may handle your personal data
regular scenario planning and crisis management exercises to ensure we are ready to respond to cyber security attacks and data security incidents
regular penetration testing of systems
security controls which protect our entire IT infrastructure from external attack and unauthorised access and
internal policies setting out our data security approach and training for employees

Legal basis for using your data

PVL collects and uses customers’ personal data because is it necessary for:

the pursuit of our legitimate interests
the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a customer or
complying with our legal obligations

In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email or text message.

Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Your rights

You have the following rights:

the right to ask what personal data that we hold about you at any time
the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge and
the right to opt out of any marketing communications that we may send you

If you wish to exercise any of the above rights, please contact us using the contact details set out below.

Contact Information

If you have any questions about how PVL uses your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by any of the following means:

phone us on: 0845-852-0087
e-mail us at: info@alliashippinglimited.org
write to us at: Alpha Tower Birmingham B1 1TT United Kingdom

You have the right to lodge a complaint with the Information Commissioner’s Office. Further information, including contact details, is available at https://ico.org.uk.